Hip to be Square

During my two weeks as an Intern working for the Social Media Marketing department of a well known P.R company in Sydney I noticed a lot of people in the industry were keyed in to all sorts of different phenomena of which I had previously been unaware. Sites such as Pinterest.com (which I wrote a previous post about here) and many others have sprung up throughout the past year to become social, cultural and professional hunting grounds for users and companies alike. Now, if you asked your average Joe about social media, they would most probably direct you in the ways of Facebook, Twitter, maybe even Instagram or LinkedIn; but there is one I'd like to mention in this blog that may be relatively unknown to most readers.

I happened to notice in my Twitter feed last week a few colleagues who kept popping up with statuses about something called "Four Square". It intrigued me enough to go out and download the App for iPhone. Much like Twitter stole the "Status" portion of Facebook and made it interesting for users, Four Square has grabbed the "Check-In" feature and made it fun. When Facebook did it, it came off a little bit pretentious to me. Sort of like a "Look how cool I am" with most users only checking in when they were at a trendy bar or nightclub. In Four Square, users can earn points, special badges and "Mayorships" by checking into places when they go out anywhere, you can check out tips for top spots and you can see the sort of places your friends are going (sounds a bit creepy but I can assure you, it's not). Ironically, it's kind of like an incentive to be social; if you want to earn more points and beat your friends, then get off your ass and do something about it.

Screen Shot of App after a "Check-In" is made.

Now, the only problem with this App that I've found so far, is that it was all well and good in the professional world last week. But now that I've completed my internship and come back to University to finish off my degree, I'm starting to realise that not many other people know about Four Square (hence my poor collection of 4 friends) and therefore much of the fun is sucked away when you're out there by yourself. I even pulled my Facebook and Twitter contacts and absoultely nobody has a profile. To explain this an article in Social Media News says that although it presents great opportunities for businesses to target customers and receive feedback, research shows it only recieves high usage from media professionals and business workers and it has not penetrated the general population yet.

Dont be a social outcast.

 So here it is, my attempt to gather the masses. If anybody has a chance to read this and wants to play the "I'm more social than you" game on their iPhone (ridiculous concept I know but fun nevertheless), then download FourSquare immediately. I'll be the guy with four friends that keeps checking into the Uni Library; by the time you add me you might as well call me "Mayor".



Add me on Foursquare: My name is "Jesse Lewis"